Hi!
My name is Alejandro Pérez Pérez, and I’m passionate about how technology can transform society when designed ethically and responsibly. I design and develop data applications and Artificial Intelligence models that aim to make the world a better place.
I’m also a professor in a Big Data master's program, where I train companies to align their ethical values with optimized processes, ensuring humans remain human, not machines.

I’m driven by people and the value I can create for their projects.

Because I love communication and sharing knowledge, in 2022, I created The AI Coffee Podcast—a space where I discuss topics that resonate with me and invite inspiring individuals working in AI or technology.

My work sits at the intersection of humanism and technology—a space where ethics and functionality converge.

Every project is unique, and every project matters.

Each client is unique, and every project matters. Understanding that every business is different and faces its own challenges allows me to identify the right tools to help you achieve your goals.

MY PURPOSE AND VALUES

My purpose is clear: to generate a positive impact through the ethical and human-centered use of technology and Artificial Intelligence.

MY CORE VALUES

Ethics

I maintain a transparent, ethical approach in my work. My services leverage technology to create positive impacts, ensuring transparency, privacy, and fairness for the people and teams I collaborate with.

Innovation

I foster a culture of creativity and continuous improvement, focusing on advanced AI technologies that offer innovative, effective solutions to today’s challenges. Staying up to date with the latest trends and tools, I deliver cutting-edge, high-quality products and services.

Humanity

I work to ensure AI amplifies human capabilities and improves quality of life, promoting a positive impact on individuals and society.

MY COMMITMENT TO YOU
Every project is a commitment—to you, your team, and your clients. What can you expect from working with me?

1. Ethical and Secure AI

Ensuring that the technology I implement and the training I provide serves people, not the other way around.

2. Up-to-date Information

Sharing my expertise, backed by the latest advancements in the industry, so you can apply relevant insights to your business.

3. Strategic AI

Based on your specific objectives, I deliver tailored solutions—because not everything fits everyone.

4. Actionable Training

Providing training that empowers you to take action from day one.
My Story
As a Big Data specialist, I was captivated by the immense possibilities AI offers, from enhancing customer experiences to saving hundreds of hours monthly by automating repetitive tasks. I enjoy sharing these advancements and seeing how they take shape in the projects of the businesses that trust me.
Between Passions and Changes
My journey to becoming an AI expert began with the curiosity that drove me as a child to understand how the world works. But one question left me searching for answers:
WHY IS THE SKY BLUE?
When people ask why I studied physics, I tell them it was to answer that question. Like all good questions, pursuing the answer took me on a journey that changed my perspective.
I left behind the streets of my hometown, León, to walk the iconic avenues of Paris. In Paris, I graduated in Physics at Sorbonne University—a challenging yet rewarding adventure.
That journey was transformative, which might be why I now feel at ease guiding others through the changes demanded by new technologies.

Today, I work at the intersection of technology and humanity with one goal: to ensure technology serves us all, bringing us closer to a more equitable, peaceful, and opportunity-filled world.

What My Clients and Former Colleagues Say About Me:

Let’s Work Together

Now that you know what I do and how I work, if you believe we’d be a good fit, it’s your turn! Tell me about your company’s current needs, and together we’ll find the right solutions.